The UN World Food Programme in 2006 reminded members of the public about the ongoing reality of hunger in Asian countries, despite their rapidly growing economies. “When you’re starving, anything looks appetising. Asia may have the world’s fastest growing economies, but it also has more children than the rest of the world combined. Please help the UN World Food Programme in its battle against child hunger in Asia. To learn more about WFP, donate, or to become a corporate partner, go to www.wfp.org. Give a hungry child a future.”
The When You’re Starving campaign was developed at Publicis Worldwide, Hong Kong.