Worksafe Young Workers Speak Up

Worksafe Victoria in Australia is encouraging young workers to speak up at work before it’s too late. The organisation is concerned that many young people are too embarrassed to ask questions about equipment, often with terrible results. 15 to 24 year olds in all types of employment – casual, part-time, labour hire, work experience, or apprenticeships – are more likely to be severely injured at work in Victoria than any other age group. A range of print advertisements, television and radio commercials bring the message, “It doesn’t hurt to speak up”.

Worksafe Arm print advertisement

“I was new and afraid to ask”.

Worksafe Arm print advertisement

“I thought I’d look stupid if I asked again”.

Worksafe Arm print advertisement

“I thought I could wing it”.


The Worksafe Young Workers print campaign was developed at Grey, Melbourne, by creative director/copywriter Nigel Dawson, art director Peter Becker, with photographer Hugh Peachey.

Filed under: Print, Worksafe

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  • amanda

    This pictures are very graphic and get the message out. I love the comments on them because those are the exact thoughts that youth think of… I know I did.

    Here at my work we are involved in an organization called Our Youth At Work wich works in promoting workplace safety for youths and challenges the kids to speak up and ask questions

    Great Job!

  • deadthevideo

    People entering a particular workplace for the first time shouldn’t have to ask, unless they want something repeated. Their new bosses or experienced colleagues should give a clear explanation on how to use a particular piece of machinery or carry out a particular task.

  • magz

    i agree with the comment above me, if they are new they shouldn’t have to ask questions how are they ment to know what dangers there are in that particular workplace?? the more experienced ones know, so its up to them to tell the young ones!!

    • Its true! Though sometimes people forget what they’ve known for a long time to be common sense.

      A parallel campaign to encourage hazard checklists, good teaching practices, and a culture where people aren’t afraid to speak up would be even better.

  • cason

    this is a very good safety class topic that is what we do at my work place

  • Jeffrey Davis

    I am curious to know if these ads were posed by real people with actual injuries or were they posed by models with special effects. It would be so effective if they were posed by the actual people injured on the job. Please let me know.

  • Natalie

    this campaign reminds me a lot of the WSIB ad campaign for Ontario in 2008. It was a very intense ad campaign through transit ads and commercials. I’m glad that people still use powerful images to get the message across.