Wondersoft Cloud Catching

Wondersoft Toilet Tissue, a Kimberly-Clark Worldwide brand, is promoted as being soft as clouds in this print advertising campaign from Australia.

Matilda in Wondersoft Clouds print advertisement

Jackson in Wondersoft Clouds print advertisement


The Wondersoft campaign was developed at JWT Sydney by creative group head Richard Apps, copywriter Adam Fine, art director Blair Kimber, account manager John Kim, agency producer Rebecca Newman, with photographer Ian Butterworth and retoucher Peter Owen (Cream)

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