Wonderbra is calling for volunteers to take part in a billboard advertising campaign for the D to G cup collection. Auditions are on in London on Saturday 28th June 2008. To get people into the mood for demonstrating their cleavage, Wonderbra has launched this viral campaign celebrating the images associated with breasts: coconuts, cushions, puppies, knockers, eggs, jugs, tits, hooters, buns, cup cakes, melons… (what have I missed?)
Click on the image below to play the video in YouTube
Check out the site at www.wonderbra.co.uk/world
The Wonderbra campaign was developed by Iris Worldwide, London.
There’s a really good piece on Wonderbra viral campaign at http://www.nexusdp.co.uk/design-agency-blog/?p=40
Personally I’m looking forward to the charity calender which will follow the poster campaign.