Wonderbra Nipples – Don’t Look Dad

Wonderbra in France is promoting the Nipples bra through the eyes of children and their fathers in a series of print advertisements in which children cover their dad’s eyes with their hands. In the playground, in the supermarket (with the chicken breasts on display) and in the park, young boys feel compelled to look even while they protect their dads.

Playground print ad for WonderBra Nipples

Supermarket print ad for WonderBra Nipples

Park print ad for WonderBra Nipples


This Wonderbra campaign was developed at Publicis Conseil, Paris, by executive creative director Olivier Altmann, art director Damien Bellon, copywriter Thierry Albert, and photographer David Harriman, with digital imaging done at Loupe London.