Wonderbra in 3D

The wonderbra is presented as the attention grabber in this award-winning print advertising campaign formed in Singapore. Women in a boardroom, lounge and on the street appear to stand out with a 3D blurry effect, made clearer for readers wearing 3D glasses.

Wonderbra on the street


Wonderbra in the lounge

Wonderbra in the boardroom

Credits

This Wonderbra series was developed Saatchi & Saatchi Singapore, by executive creative director Andy Greenaway, copywriters Steve Hough, Primus Nair, Roger Makak, art directors Joel Clement and Kien Ho, account manager Frederic Eng, photographer Allan Myles, with retouching done by Kendrick Wong and Jirakit Thoranistrakul.