The National Collective of Independent Women’s Refuge Annual Appeal is being promoted in New Zealand with a television commercial comparing the experience of refugees from other countries to that of women trapped in their own homes.
An African woman speaks to an interviewer about her experience. Towards the end of the interview we’re given a shot of the interviewer’s face, with the reminder that domestic violence is not a women’s issue. It’s a human rights issue.
“I came to New Zealand because I was constantly afraid. In my home land you can be interrogated, beaten or even raped. Children sometimes witness these things You can travel to go see friends or family and you feel like someone is constantly watching you. But I didn’t realise the same things happen to women, here.”
Click on the image below to play the video in YouTube
The Womens Refuge Human Rights spot was developed at Saatchi & Saatchi, Wellington, by creative director/copywriter Tim Hall, associate creative director/art director Rodd Martin, agency producer Anna Kennedy.
Post production was done at Digital Post, Auckland.