Womens Refuge for Human Rights

The National Collective of Independent Women’s Refuge Annual Appeal is being promoted in New Zealand with a television commercial comparing the experience of refugees from other countries to that of women trapped in their own homes.

Women refugees

An African woman speaks to an interviewer about her experience. Towards the end of the interview we’re given a shot of the interviewer’s face, with the reminder that domestic violence is not a women’s issue. It’s a human rights issue.

“I came to New Zealand because I was constantly afraid. In my home land you can be interrogated, beaten or even raped. Children sometimes witness these things You can travel to go see friends or family and you feel like someone is constantly watching you. But I didn’t realise the same things happen to women, here.”

Click on the image below to play the video.


The Womens Refuge Human Rights spot was developed at Saatchi & Saatchi, Wellington, by creative director/copywriter Tim Hall, associate creative director/art director Rodd Martin, agency producer Anna Kennedy.

Filming was shot by director Sam Holst via The Sweet Shop, with director of photography Ian McCarroll, producer Lynnette Gordon, editor Tim Mauger and art director Pete Marshall.

Post production was done at Digital Post, Auckland.