Microsoft is using the “Life without Walls” tagline to remind connect the Windows brand with the connection that connects people with each via PC, phones, devices and the Web.
The “Life Without Walls” campaign is seen in an out of home series, via billboards, digital “walkway” ads in airports and other advertising components. A caterpillar, penguins, marlin, bi-planes and a boxing blow.
“On our journey to make sure that Windows enables a life without walls, we’ve taken a step back, reevaluated and tuned and tweaked our approach. So you’re seeing that in the advertising, in the products, in the experience at retail and on Windows.com,” notes Bill Veghte, Senior Vice President, Online Services & Windows Business Group.