Where the hell is Matt in 2008?

Where The Hell is Matt?, wherethehellismatt.com, is today’s Site of the Day. Matt Harding, also known as Dancing Matt, is a video game developer originally from Westport, Connecticut, USA. He’s achieved notoriety for his videos that show him dancing in front of landmarks and street scenes around the world.

Where the Hell is Matt? web site

Matt’s video series began when he left a video game development job in Brisbane to travel around the world. He and his travel companion put together videos to keep their friends up to date on their progress. Matt’s friend suggested that he include his ‘signature dance’ on each of the clips.

Later, Harding edited together 15 dance scenes, all with him center frame, with the background music “Sweet Lullaby (Nature’s Dancing 7″ Mix)”, a 1992 world music song by Deep Forest that uses lyrics from a Solomon Islands language.

The video was passed around by e-mail and eventually became “viral”, with his server getting 20,000 or more hits a day as it was discovered, generally country by country due to language barriers, before the launch of major video upload sites.

Click on the image below to play the video.

Matt and Friends in 2008

The Where the Hell is Matt in 2008 video teams Matt up with local dancers in a second tour of 42 countries over 14 months, once again sponsored by Stride Gum.

Click on the image below to play the video.

Matt’s videos are viewable on YouTube, Google Video, Vimeo and his own site wherethehellismatt.com. The second video has been watched 11,404,299 times on YouTube as of today. The MattHarding2718 YouTube channel is ranked “#85 – Most Subscribed (All Time) – Directors”. Matt has an entry of his own at Wikipedia.

Stride Gum, a division of Cadbury Adams USA, has made the most of the connection, and has a section of their site dedicated to the campaign, “Matt’s Place”, where people can download the videos in Quicktime, WMV and MP4.

Matt's Place at Stride Gum