What’s Between You and the Operating Theatre?

The Transport Accident Commission in Victoria Australia has launched a television advertising campaign warning about the need to wear protective clothing when riding motorbikes and scooters.

Rider in Operating Theatre


Two TV ads show accident victims being admitted to the emergency department at Austin Hospital, Heidelberg, Melbourne.

Scooter

Emma Goodall, nurse at Austin Hospital, talks us through the horrific injuries suffered by a young woman who came off her scooter on the way to work. Her clothing (only a work shirt) is now embedded in her skin. The woman is now facing months of skin grafts. If you ride a scooter you’ve got to wear protective clothing.

Click on the image below to play the video in YouTube

Motorcycle

Dr Fergus Kerr explains the emergency treatment being given to a young man who came off his motorcycle on the bitumen. If the man had been wearing leathers rather than just jeans he could have walked away from the accident.

Click on the image below to play the video in YouTube

Road Safety for Motorcyclists

The TAC’s Senior Manager of Road Safety, David Healy, said the television advertisements are timely considering that in 2007, motorcycle registrations grew by more than eight percent. “Motorcycles are a part of city living and with the rise in popularity of motorbikes and scooters, the TAC aims to help riders to make safe choices on our roads,” he said.

“Riders are 34 times more likely to be seriously injured than motorists, but these odds can be improved significantly if riders purchase and always wear full protective clothing. It’s an investment that could save a person’s life.”

“Sadly, motorcycle riders are over-represented in the state’s road toll. Last year alone 45 riders were killed, representing 14 percent of the toll.”

Disfigurement or Fashion?

Director of Emergency at the Austin Hospital, Dr Fergus Kerr, said he’s seen too many disfiguring injuries in his twenty plus years working in emergency departments.

“When riders come off bikes at high speed without protection, it’s their bodies that bear the brunt of the impact,” he said.

Riders should always wear a full face helmet, full leather suit, back protector, boots and gloves. For more information on protective clothing go to www.spokes.com.au.

See the campaign online where you can download the two TV ads in mpg video format.

BandT

Credits

The Operating Theatre campaign was developed at Grey Melbourne.

Filed under: Commercials, Road safety, TAC

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  • deadthevideo

    Wouldn’t ‘What Is It With You And The Operating Theatre’ have been a better title?

  • deadthevideo

    If someone ends up in hospital following a scooter or motorcycle accident and ends up paralysed as a result of improper body protection, just who is at fault? For many years, the organisations that have been set up to enforce road safety didn’t make it clear that the whole body had to be protected, even when they had opportunities to. The public were always made aware that crash helmets were vital. Because of this, people using motorcycles and scooters would only wear helmets and not give a thought about other parts of their body. This stuff about other clothing really only became public knowledge in more recent years. The public could therefore have been misled by the road safety campaigners – who could be the ones at fault.