What Your Global Neighbors Are Buying

The New York Times have a fascinating interactive graphic demonstrating the different ways people spend their discretionary income depending on where they live. Based on information from Euromonitor International, five screens present nations of consumers in proportion to the cash that goes to clothing, electronics, recreation, household goods and alcohol.

Global Household Goods

Global Electronics
Global Alcohol & Tobacco
Global Clothing & Footwear
Global Recreation

Writer Hannah Fairfield, worked with graphics artists Elaine He and Kevin Quealy. Fairfield observes that people in Greece spend almost thirteen times more money on clothing as they do on electronics. People living in Japan spend more on recreation than they do on clothing, electronics and household goods combined. Americans spend a lot of money on everything.

Todd D. Slater, a retail analyst for Lazard Capital Markets in New York, makes a few comments on the spending habits on Italians, Australians and Taiwanese. Italians and other Europeans appear to be much more interested in fashion than their counterparts down under.

“If you live in Australia or Taiwan, you might be more tempted by a new laptop computer or flat-screen television. Australians spend only 1.4 times more cash on clothes than they do on consumer electronics. Some areas in the Pacific Basin are technologically savvy, and clothing is very casual. In Australia, what else do you need besides a bathing suit and a pair of Uggs?”

Perhaps Slater has taken seriously the MTV Budgie Smugglers campaign?

See the Metrics Graphic online at the New York Times.

Filed under: Interactive, New York Times