WaterSafe Auckland Inc. reminded fathers in 2003 to keep their eye on their kids at the beach, not on beach babes. This TV ad shows how quickly a child could get into trouble in the water. “Watch your kids or watch them drown”.
Beach Babes was developed at Y&R New Zealand, Auckland, and produced at Republic Films.
The ad was awarded a Bronze Lion at Cannes International Advertising Festival in 2003.
(New Zealand) 
(Average: 5.00 out of 5)
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From the headline I thought this was going to be about a stayfree commercial.