WaterSafe Auckland Inc. reminded fathers in 2003 to keep their eye on their kids at the beach, not on beach babes. This TV ad shows how quickly a child could get into trouble in the water. “Watch your kids or watch them drown”.

Credits
Beach Babes was developed at Y&R New Zealand, Auckland, and produced at Republic Films.
The ad was awarded a Bronze Lion at Cannes International Advertising Festival in 2003.



From the headline I thought this was going to be about a stayfree commercial.