WaterSafe Auckland Inc. reminded fathers in 2003 to keep their eye on their kids at the beach, not on beach babes. This TV ad shows how quickly a child could get into trouble in the water. “Watch your kids or watch them drown”.
Beach Babes was developed at Y&R New Zealand, Auckland, by executive creative director Ana Hassel, creative director Gordon Clarke, copywriter Dan Moth, art director Regan Grafton, agency producer Penny Cooper, account supervisor Tim Dixon.
Filming was shot by director Luke Nola via Republic Films with producer Niel Stichbury and director of photography Gavin Stroud.
The ad was awarded a Bronze Lion at Cannes International Advertising Festival in 2003.