Watch for cars when wearing headphones

NSW Police Force in Australia has launched a road safety campaign for pedestrians wearing mp3 players, reminding them to watch for cars when wearing headphones. White headphone cables have been used instead of chalk to map out accident scenes. The three award winning print advertisements have been named after popular bands.

Death Before Disco

Headphones cable used to map the legs in NSW road safety advertisement


The Killers

Headphones cable used to map the body in NSW road safety advertisement

Death by Cab for Cutie

Headphones cable used to map the arms in NSW road safety advertisement

Credits

The headphones campaign was developed at DDB Sydney, Australia, by executive creative director Matt Eastwood, art director Adam Rose, copywriter Ben O’Brien, with photographer Mat Baker and retoucher Dennis Monk.