NSW Police Force in Australia has launched a road safety campaign for pedestrians wearing mp3 players, reminding them to watch for cars when wearing headphones. White headphone cables have been used instead of chalk to map out accident scenes. The three award winning print advertisements have been named after popular bands.
Death Before Disco
Death by Cab for Cutie
The headphones campaign was developed at DDB Sydney, Australia, by executive creative director Matt Eastwood, art director Adam Rose, copywriter Ben O’Brien, with photographer Mat Baker and retoucher Dennis Monk.