Wakefield Hotel Shoes
Wakefield Hotel, in Cuba St, Wellington, is the name of a shoe shop selling exclusive streetwear for men. This print advertisement plays on the connection between the name and tradition of the building and the current focus of the business. “Wakefield Hotel is now a shoe shop.”
The Wakefield Hotel ad was developed at M&C Saatchi Wellington, New Zealand, by executive creative director Oliver Maisey, creative director/copywriter Jeremy Southern, art director Mark Anstis, copywriter Marianne Harvey, with photographer Mike Clare and retoucher Woody.