Volkswagen in New Zealand in 2007 had a deal offering 5% off all Golfs, Jettas and Passats. That deal was promoted in “Finance Director”, an award winning television commercial developed by DDB New Zealand.
It would seem that the 5% deal was so good that Alex, the finance director who came up with it, lost his job. The awkward situation is explored in interview format in this TV ad. Click on the image below to play the Interview video in YouTube
The concept was put together at DDB New Zealand by executive creative director Declan Cahill, creative director Toby Talbot, art director Pete Thompson, copywriter Paul Hankinson, agency producer Pip Mayne.
“Finance Director” won a Bronze Film Lion at Cannes 2008.