VW Beetle Cabriolet Colours

Volkswagen’s New Beetle Cabriolet became the subject of a series of colourful print advertisements in the UK in 2004: Sunshine, Rainbow, Bees, Sunflowers and Butterflies. Driving a Cabriolet with the hood down is something you’d like to do when the sun’s out.

VW Beetles in Rainbow

Volkswagen Cabriolet Sunflowers

Volkswagen Cabriolet Sunshine

Volkswagen Cabriolet Bees

Volkswagen Cabriolet Butterflies


The Sun Colours campaign was developed at DDB London by creatives Dylan Harrison and Ewan Paterson, art directors Feargal Ballance and Lovisa Almgren, creative directors Jeremy Craigen and Ben Wade, with typographer Peter Mould and illustrator Ian Bilbey.