VW Beetle Cabriolet Colours

Volkswagen’s New Beetle Cabriolet became the subject of a series of colourful print advertisements in the UK in 2004: Sunshine, Rainbow, Bees, Sunflowers and Butterflies. Driving a Cabriolet with the hood down is something you’d like to do when the sun’s out.

Credits

The Sun Colours campaign was developed at DDB London by creatives Dylan Harrison and Ewan Patterson, art directors Feargal Balance and Lovisa Almgren, creative directors Jeremy Craigen and Ben Wade, with typographer Peter Mould and illustrator Ian Bilbey.