http://theinspirationroom.com/daily/2008/volvo-chase-for-asthma-foundation/ Advertising creativity from around the world Sat, 21 Nov 2009 20:58:43 +1000 http://wordpress.org/?v=2.8.6 hourly 1 http://theinspirationroom.com/daily/2008/volvo-chase-for-asthma-foundation/comment-page-1/#comment-8217 Kim Cornelissen Fri, 11 Jul 2008 10:34:33 +0000 http://www.duncans.tv/?p=2091#comment-8217 This is a terrible ad that could backfire very strongly for Volvo, maybe not in Australia, but certainly in Canada... Linking Volvo with all-male violent teams will certainly not help reinforcing the brand(Volvo for life). Volvo could have done something way more interesting with the fact that they care about non-allergenic car interior, which is one of the reason why I am a Volvo owner (my baby was very ill with asthma from pesticides and my dad died from it... We're not joking here) On top of it, the movie is full of out-dated clichés that have been used so often that it could be perceived as lower standards from Volvo when it comes to partnerships with ad agencies... I do not recommend to show that kind of commercial in North America and I feel sorry for them... Swedish FB ad agency has been way more clever with Volvo ads; it's worth looking at them...And we're very, very far from the magnificent Volvo Life on board ads... This is a terrible ad that could backfire very strongly for Volvo, maybe not in Australia, but certainly in Canada… Linking Volvo with all-male violent teams will certainly not help reinforcing the brand(Volvo for life). Volvo could have done something way more interesting with the fact that they care about non-allergenic car interior, which is one of the reason why I am a Volvo owner (my baby was very ill with asthma from pesticides and my dad died from it… We’re not joking here) On top of it, the movie is full of out-dated clichés that have been used so often that it could be perceived as lower standards from Volvo when it comes to partnerships with ad agencies… I do not recommend to show that kind of commercial in North America and I feel sorry for them… Swedish FB ad agency has been way more clever with Volvo ads; it’s worth looking at them…And we’re very, very far from the magnificent Volvo Life on board ads…

]]>