Volvo Australia presented their support for the Australian Olympic team with a print advertisement connecting the athlete’s foot and the accelerator. “We wish all the Aussie athletes a successful Olympics. www.volvocars.com.au”
Credits
The Volvo Olympics ad was developed at Euro RSCG Australia, Sydney, by creative director Rowan Dean, art director Alex Evangelinidis, copywriter Alex Tagaroulias, photographer Skeet Booth and retoucher Antony McDonald.
I seriously don’t get it. Is it trying to say Volvo cars run better in reverse?
It’s like a gas pedal.