Volvo Australia On Your Mark

Volvo Australia presented their support for the Australian Olympic team with a print advertisement connecting the athlete’s foot and the accelerator. “We wish all the Aussie athletes a successful Olympics. www.volvocars.com.au”

Volvo Start print advertisement

Credits

The Volvo Olympics ad was developed at Euro RSCG Australia by creative director Rowan Dean, art director Alex Evangelinidis, copywriter Alex Tagaroulias, photographer Skeet Booth and retoucher Antony McDonald.

via Pixel Blog

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This entry was posted in Olympics, Print Press Posters Billboards, Volvo and tagged . Bookmark the permalink.
Location Australia (Australia)
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2 Responses to Volvo Australia On Your Mark

  1. Roger says:

    I seriously don’t get it. Is it trying to say Volvo cars run better in reverse?

    • Bob says:

      It’s like a gas pedal.

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