Volkswagen Walter Simply Effortless

Volkswagen is promoting the new crossover vehicle, the Tiguan as effortless to drive, with “Walter”, a television commercial featuring a driving instructor in Georgia, USA. The ad shows Walter, a resident of Ellijay in the Blue Ridge Mountains, who has the knack of getting all his students through, even if it involves a haircut.

Walter in Volkswagen Tiguan commercial

A succession of characters tell us how Walter’s students have an amazing 100 per cent pass rate for their driving tests. The ad reveals that Walter’s secret is his VW Tiguan, which, according to the strapline, is ‘simply effortless’ to drive.

“Do right by that boy!”

Click on the image below to play the video.


Walter was developed at DDB London by executive creative director Jeremy Craigen, creative director/art director Grant Parker, and agency producer Lucinda Ker.

Filming was shot by director Jeff Labbe via Sonny, London with director of photography Eric Treml and producer Nancy Hallam.

Post Production was done at Moving Picture Company, London, by producer Scott Griffin, VFX/Flame operator Richard Mckeand (lead) and colourist Mark Horrobin. Editor was Tim Thornton-Allan at Marshall Street.

Local service company was Pogo Pictures, Atlanta, Georgia.