Volkswagen Rethink Power

Volkswagen invites New Zealanders to rethink small cars with this print campaign featuring three models of the VW Golf, the TSI, GTI and TDI. Even though they are small cars they are shown to have the power and coolness of larger or modified cars through their juxtoposition with painting on the walls behind them and the information on their capacity.

Volkswagen Rethink Power


Rethink Power. The innovative Golf TSI is up to 23% more fuel efficient. Slightly more impressive than a burnout.

Volkswagen Rethink Grafitti

Rethink Power. Golf GTI. 0 to 100 in 6.9 seconds. No need for a spoiler then.

Volkswagen Rethink Grafitti

Rethink Power. The powerful Golf TDI uses as little as 5.0 litres of diesel per 100 km. Now you can afford to tip the chauffeur.

Credits

The Volkswagen campaign was developed at DDB New Zealand by executive creative director Toby Talbot, art director Karen Maurice, copywriter Verity Butt, photographer Chris Lewis, with retouching done at The Lounge.