Volkswagen invites New Zealanders to rethink small cars with this print campaign featuring three models of the VW Golf, the TSI, GTI and TDI. Even though they are small cars they are shown to have the power and coolness of larger or modified cars through their juxtoposition with painting on the walls behind them and the information on their capacity.
Rethink Power. The innovative Golf TSI is up to 23% more fuel efficient. Slightly more impressive than a burnout.
Rethink Power. Golf GTI. 0 to 100 in 6.9 seconds. No need for a spoiler then.
Rethink Power. The powerful Golf TDI uses as little as 5.0 litres of diesel per 100 km. Now you can afford to tip the chauffeur.
The Volkswagen campaign was developed at DDB New Zealand by executive creative director Toby Talbot, art director Karen Maurice, copywriter Verity Butt, photographer Chris Lewis, with retouching done at The Lounge.