Volkswagen in Chile has been running a print advertising campaign with the tag line, “Precios que no volverán”, translated in English as “Prices will not return”. Weeping women are shown by a departing ship (The Titanic?), plane and train. The ads feature historic prices for the Polo, Vento and Golf.
The Prices Will Not Return campaign was developed at La Mesa, Santiago, Chile, by creative director Sebastián Katz, copywriter Raúl Torres, art director Cristián Guerrero, and illustrator Nelson Daniel.