Volkswagen presented the Park Distance Control feature in this print advertising campaign, “Parking Made Easy”, using the Golf, Touran and Golf Variant. Drivers are photographed looking through the back windows of their vehicles, complete with steering wheels and seatbelts.
“Parking made easy. The Volkswagen Golf Variant with Park Distance Control.”
The Parking Made Easy campaign was developed at DDB Germany, Berlin, by chief creative officer Amir Kassaeicreative directors Bert Peulecke, Stefan Schulte, art directors Gen Sadakane, Tim Stübane, copywriter Jan Hendrik Ott, account executives Mia Drexl-Schegg, Silke Lagodny, and photographer David Cuenca.
The campaign won silver and gold Clio awards for poster and print (2008) and silver Press and Outdoor Lions at Cannes 2008.