Volkswagen promoted its stolen vehicle recovery system in Brazil with this poster, complete with reference points. “Golf Now With Tracking System as a Standard. See how it works. 27 to 13.” Click on the image below for a larger copy of the image. Can you find the Volkswagen Polo?
The Tracking poster was developed at ALMAPBBDO, Sao Paulo, Brazil by executive creative director Marcello Serpa, creative directors Tales Bahu, Rodrigo Almeida, copywriter Cesar Herszkowicz, art director Gustavo Victorino, typographer Jose Roberto Bezerra, account supervisor Fernao Cosi, advertiser’s supervisor Herlander Zola. Photographs were from StockPhotos.