Volkswagen encourages the its snow tire service in this pair of print advertisements from Italy. Winter scenes show deceptive road signs and markings. “Don’t trust the road in Winter. Volkswagen snow tire service”.
The Snow Tire Service campaign was developed at DDB Milan, Italy, by creative director Vicky Gitto, art director Aureliano Fontana, copywriter Bruno Vohwinkel with photography from Corbis retouched at Pixelway.