Volkswagen do Brasil is promoting the SpaceFox, a mini MPV/station wagonwith a 360 mm-extended tail (4165 mm vs. 3805 mm), a larger boot and more rear leg room than the hatchback Fox. The car, also known as the Suran, SportVan and Fox Plus, is being promoted in a commercial featuring a Dog Fish or a Fish Dog, tying in with the tag line, “Anything You Can Imagine”
To the sounds of the Ben E. King song, “Stand by Me”, a young man takes his dog/fish to the beach. The fish-tailed canine responds to his best friend’s whistle, goes surfing, plays ball, chases cats, shows affection, hangs out with the local fisherman, and jumps with ease into the back of the Volkswagen SpaceFox.
Click on the image below to play the video in YouTube (HD)
The Dog Fish ad was developed at Almap BBDO, São Paulo, by creative directors Marcello Serpa, Dulcidio Caldeira, Luiz Sanches, and creatives Gustavo Sarkis, Renato Fernandez, agency producer Egisto Betti.
Filming was shot by director Armando Bo via Rebolucion, Buenos Aires, with director of photography Christian Cottet, executive producer Patricio Alvarez, producer Jorge Larrain. Editor was Pato Pena.
“Stand By Me” is performed by Hilton Raw.