Volkswagen Crash Test Dummies

Volkswagen in Mexico brought out a print advertising campaign in 2007, recycling the Crash Test Dummies theme with a difference. We’re shown Crash Test Dummies in retirement, playing bocce, sitting in the park and feeding the pigeons, and enjoying a relaxing afternoon in the retirement home lounge.

Volkswagen Crash Test Dummies playing bocce

Volkswagen Crash Test Dummies in park feeding pigeons
Volkswagen Crash Test Dummies in rest home


The Crash Test Dummies campaign was developed at DDB México by executive creative director/copywriter Yosu Arangüena, executive creative directors Martín Campo and Sebastían Arrechedera, creative director/copywriter Eugenio Arangüena, creative director/art director David Álvarez, copywriter Carlos Carbajal, art directors Oscar Gutierrez, Eumir Martínez, and photographer David Franco.