The Inspiration Room

Volkswagen Crash Test Dummies

Volkswagen in Mexico brought out a print advertising campaign in 2007, recycling the Crash Test Dummies theme with a difference. We’re shown Crash Test Dummies in retirement, playing bocce, sitting in the park and feeding the pigeons, and enjoying a relaxing afternoon in the retirement home lounge.

Credits

The Crash Test Dummies campaign was developed at DDB México by executive creative directors Yosu Arangüena, Martín Campo and Sebastían Arrechedera, creative director/copywriter Eugenio Arangüena, creative director/art director David Álvarez, copywriters Yosu Arangüena and Carlos Carbajal, art directors Oscar Gutierrez, Eumir Martínez, and photographer David Franco.

via Carlos J. Carbajal

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Location (Mexico).

This entry was posted on Friday, August 29th, 2008 at 11:05 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB Mexico, Volkswagen

Posted in Inspiration, Print Press Posters Billboards

2 Responses to Volkswagen Crash Test Dummies

1. benno says:

   August 29, 2008 at 2:23 pm

   Nice, that’s really nice!

   Reply

Trackbacks/Pingbacks

1. Duracell Robots Last Longer | The Inspiration Room Daily says:

   August 30, 2008 at 7:52 am

   [...] more Duracell campaign from South Africa. It’s a similar concept to that just reviewed in the Volkswagen Crash Test Dummies series reviewed yesterday, but applied to battery-run robots. What happens when robots retire? They play [...]

   Reply