Volkswagen in Mexico brought out a print advertising campaign in 2007, recycling the Crash Test Dummies theme with a difference. We’re shown Crash Test Dummies in retirement, playing bocce, sitting in the park and feeding the pigeons, and enjoying a relaxing afternoon in the retirement home lounge.
Credits
The Crash Test Dummies campaign was developed at DDB México by executive creative directors Yosu Arangüena, Martín Campo and Sebastían Arrechedera, creative director/copywriter Eugenio Arangüena, creative director/art director David Álvarez, copywriters Yosu Arangüena and Carlos Carbajal, art directors Oscar Gutierrez, Eumir Martínez, and photographer David Franco.
Nice, that’s really nice!