Vodafone Fold in New Zealand

Vodafone in New Zealand has launched a TV advertising campaign promoting the international connections provided by the mobile phone network. A young businessman folds a map, laptop, television screen, and CD collection into small enough components to put in his pocket. And of course he can even fold up his partner to take with him.

Vodafone Fold


“When you’re part of the world’s largest international mobile network you can take your world with you”.

Credits

The Vodafone Fold ad was developed at Colenso BBDO Auckland by executive creative director Nick Worthington, art directors/copywriters Sarah Longworth and Mick Stalker, and agency producer Jen Storey.

Filming was shot by Patrick Hughes via Radical Media, Sydney, with director of photography Tim Hudson, executive producer Rob Galluzzo, producer Marge McInnes.

Editor was Adam Wills.

Visual effects were developed by Animal Logic, Sydney, supervised by Angus Wilson.

Music is 1922 Blues by US-based folk/blues singer/guitarist/banjo player Charlie Parr. Music was supervised by Patrick Hughes and Karl Richter at Level Two Music, Sydney.

Lyrics for 1922 Blues

Well I worked all summer couldn’t save a cent
I gave all my money to the government
I don’t know quite how it got spent
but the banks are coming for my deed though
Man at the mill can’t see though
Let me get my feed for free though
Ain’t that the way it is

I cut out down a braver road
I traded my stock for a V84
Danced for town down on the floor boards
And the title owed down to me though
That gasoline ain’t free through
Just guzzling out my knee bone?
Ain’t that the way it is

Well I met me a woman down in Saint Paul
with a little money and a little pole
Bloke told me that he’d bust my jaw
I talked to his sister again though
Don’t mean I couldn’t win though
There’s blood running down my chin now
Ain’t that the way it is

Well I slept all night on the bar room floor
and woke up this morning my head was sore
Pockets empty but I want some more
The bar man’s got my car though
Tales worth more by far though
As I leave her down at the bar now
Ain’t that the way it is

Well I hitched me a ride on the way back home
I got me a job on a family farm
Times are hard here but I can’t roll?
and I ain’t got nothing more
Oh that company store
Gold’s looking good for sure though
Ain’t that the way it is

Well I worked all summer couldn’t save a cent
I gave all my money to the government
I don’t know quite how it got spent
but the banks are coming for my deed though
Man at the mill can’t see though
Let me get my feed for free though
Ain’t that the way it is

  • Stewie

    Can anyone tell me what that leather band around his right hand wrist is? Im sure its got some certain name, Im just not too sure what. Can anyone help me?

  • http://www.lowededwookie.com Loweded Wookie

    Oh thank you. I’ve been trying to find out what this song is ever since I first saw the ad and you’ve not only done that but you’ve given me the lyrics as well.

    Thanks also to iTunes Store because I now own this song.

    Site is now going into my bookmarks. Good job.

  • joeshore

    hi,

    how was the VFX done?

  • Pablo

    I disagree with some of your lyrics
    I hear

    Well I worked all summer couldn’t save a cent
    I gave all my money to the government
    I don’t know quite how it got spent
    but the banks are coming for my deed boys
    Man at the mill can’t see boys
    Let me get my feed for free boys
    Ain’t that the way it is

    Well I cut out down a Gravel road
    I traded my stock for a V8 ford
    That’s 410 down on the floor boards
    And the title wrote down to me boys
    That gasoline ain’t free boys
    this clutch wearing out my knee boys
    Ain’t that the way it is

    Well I met me a woman down in Saint Paul
    I even met her mother and I met her Pa
    Her brother told me that he’d bust my jaw
    if I talked to his sister again boys
    Told me I couldn’t win boys
    There’s blood running down my chin now
    Ain’t that the way it is

    Oh I slept all night on the bar room floor
    and woke up this morning my head was sore
    Pockets empty but I want some more
    Now the bar man’s got my car boys
    Tab’s worth more by far boys
    I leave her down at the bar now
    Ain’t that the way it is

    Well I hitched me a ride on the way back home
    I got me a job on a family farm
    Times are hard here but I can’t roam
    and I ain’t got nothing more boys
    I owe that company store boys
    Road’s looking good for sure boys
    Ain’t that the way it is

    Well I worked all summer couldn’t save a cent
    I gave all my money to the government
    I don’t know quite how it got spent
    but the banks are coming for my deed boys
    Man at the mill can’t see boys
    Let me get my feed for free boys
    but Ain’t that the way it is

  • josh

    please someone tell me where i can find guitar tab for this?

  • Guitar67

    Pablo, you’ve nailed it champ…..kudos to you!

  • Simon

    Can anyone tell me what the name of the red and white artwork is on the wall as the gentleman exits the apartment?

    It kind of looks like the campbell’s soup can tiled on a panel.

    Any help would be appreciated…

  • Courtney

    oh i cant believe i founud the name of that song it has taking me so long to fine it lol anyway yeah thanks

  • Jamie

    Has anyone got a clue about that artwork on the wall. The red & white one? Appreciate any leads on this

  • renee

    If you ever want to find out what the name of a song is you just type any lyrics you know into a google search and it will tell you the name of the song and usually all the lyrics. That’s how I found this website. :)

  • Hugo

    Nice one, kept meaning to look this up but never seemed to remember when I got to a PC!

    PS Definitely says “though”not “boys”….

  • Diamond Dave

    For those arguing about the lyrics-

    Get a life. It’s not important. If you think it is important, get help, take a pill, chill out, or just give it up.

  • Que

    I’d also like to know what the exact wristband the guy is wearing in this add.