Vodacom We’ve Been Having It
South African teleco Vodacom has contributed to the every day language of South Africa with the phrase, “We’ve been having it”, through the witty offbeat television advertising campaign featuring a fictional happy-go-lucky African dictator.

Kenyan actor Charles Bukeko plays the part of a military dictator who scoffs at Vodacom’s claims with a hearty laugh. There to help him beat Vodacom to it are his longsuffering aides.
Movies on Demand
What’s all this about up to the minute weather reports, movie trailers on demand, mobile TV and songs playing when your phone rings? Time to do the Macarena!
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Email / Hit Send
Why use email when you’ve got four long distance runners on call?
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SatNav Compass
What’s all the fuss about Satellite navigation? The compass does the trick surely!
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First Lady Voicemail
Having an aide to read the First Lady’s mail is nearly as good as Vodacom Voicemail!
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Halleys Comet
Searching for information? Got a telescope?
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Credits
The “We’ve Been Having It” campaign was developed at DraftFCB Johannesburg by executive creative director Rob McLennan, creative director/copywriter/art director Grant Jacobsen, copywriters Grant Sithole, Neo Mashigo and Mohlalifi Lentsoane, art directors Marcus Moshapalo and Neelesh Vallabh, and agency producer Ofentse Moremi.
Filming was shot by director Adrian De Sa Garces via Velocity Films with director of photography Peter Tischhauser, producer Karen Kloppers and editor Saki Bergh. Sound and music were arranged by Rob Schroeder.
The Dictator campaign won a gold award at Loerie Awards in July 2008.
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