Visa Go World at Beijing Olympics

Visa is connecting in with the Beijing Olympics through a visual effects laden series of sepia-washed television commercials featuring USA athletes. The Go World campaign, online at, is introduced by Morgan Freeman.

Visa’s “Go World” Olympics campaign celebrates human accomplishment and the border-transcending connectedness people experience during the Games’ few short weeks. From epic to personal, the spots celebrate the human experience, designed to be both timeless and contemporary.

Visa Go World commercial

Come Together

“There are six billion of us. We all come from unique places, with unique ways of looking at the world. We don’t always agree but for a few shining weeks we set it all aside. We come together to stand and cheer and celebrate as one. We think all the things that make us different and remember all the things that make us the same.”

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Bob Beamon

Bob Beamon set the world record for the long jump at the Mexico Olympics in 1968. “He didn’t just outjump his competition. He didn’t just shatter the world record. In 1968 Bob Beamon flew so far even the official device used to measure distance at the time came up short.”

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Michael Phelps is qualified to swim in eight events at the Beijing Olympics. He won eight medals at Athens in 2004, including four individual golds.

Michael Phelps Visa Go World commercial

“He’s not part dolphin, or fish, or amphibian. He doesn’t have gills or flippers or fins. Then again, if you sort of squint your eyes, and the light is just right…”

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Gymnast Kerri Strug clinched the team gold at the 1996 Olympics, despite suffering from a sprained ankle. “She needed to perform one more vault. She needed to sprint down the runway, bounce off the springboard, fly spinning through the air, and stick the landing. And she needed to do it all one foot.

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Nastia Liukin

Artistic gymnast Nastia Liukin is the daughter of Olympic gold medalist Valeri Liukin and World Champion rhythmic gymnast Anna Kotchneva from Russia. She appeared in an Adidas commercial with Nadia Comaneci in 2004. Here she appears as a dancer in a music box. “Like a lot of people, Nastia Liukin followed in her parents’ footsteps and went into the family business. Of course that’s a lot harder when the b family business is winning gold medals.”

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The Go World campaign was developed at TBWAChiatDay, New York, by worldwide creative director Lee Clow, executive creative director Rob Schwartz, creative director Patrick O’Neill, art director Becca Morton, copywriter Gage Clegg, agency producers Richard O’Neill and Rob Saxon.

Filming was designed, animated and edited at Superfad, Los Angeles, directed by Justin Leibow and Peggy Oei, with head of production Angela De Oliveira, producer Camille Labouchere, editor Charles Jensen and assistant editor Jeff Jenkins, designers/animators Bryan Cox, Adam Greene, Miles Kinghorn, Will Campbell, Sandy Chang, Eve Weinberg, James Hurlburt , Claudia Yi Leon, Matt Lavoy.

Visual effects/post production was done at D-Train by lead artist Ben Gibbs, VFX supervisor Dan Connelly, VFX producer Shannon Preece, VFX artists Dave Sarbel, Casey Price, Dylan Nathan, Christel Hazard.

Music was composed at Elias by Nate Morgan (Come Together) and Dave Wittman (Strug), with executive producer Ann Haugen.

Sound was mixed by John Bolan at Play Studios.