Virgin Mobile Toes

Virgin Mobile invested 20 million for its launch in France. The campaign included two 30 second TV spots and a world speed SMS championship online for a limited time at Four print advertisements used the theme, “Your hands are likely to be very busy.” ( Vos mains risquent d’être très occupées). We’re shown a woman’s toes manipulating a record turntable, a man’s toes used to entertain a baby with puppets, a woman’s toes unrolling toilet paper, and a man’s toes undoing a bra.

Virgin Mobile Turntable Toes

Virgin Mobile Toe Puppets

Virgin Mobile Toilet Paper Toes

Virgin Mobile Bra Toes


The Virgin Mobile launch campaign was developed at Hemisphere Droit, Paris, by creative director Frank Tapiro, copywriter Christophe Lafont, art director Etienne Batard and photographer Vincent Dixon.

Filed under: Print, Virgin Mobile

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