We all love our own space in Australia. Australian airline Virgin Blue is banking on that value in this humorous promotion of the Premium Economy deal.
Dave, a businessman in his thirties, is stunned to find that the desk next to him has been occupied by Bruce, a fervent “Times New Roman” man with no sense of boundaries. Everywhere Dave goes, Bruce turns up – the lift, the car park and finally the airport. Dave’s fears of being trapped next to talkative Bruce for a whole two hour flight are somewhat relieved when he changes the middle seat into a neutral space.
Click on the image below to play the video in YouTube
The Own Space spot was developed at CumminsNitro Brisbane by creative directors James Burchill and Nancy Hartley, copywriter Merrin McCormick, art director Cristian Staal and agency producer Imogen Dick.
Post Production was done at Cutting Edge, Brisbane.