Violence Against Women Not OK

The Campaign for Action on Family Violence in New Zealand has been boosted by the national screening of four television commercials in which men talk about why they have stopped being violent towards women.

It's Not OK to Look the Other way


The campaign, run by the Taskforce for Action on Violence Within Families, which advises the government on family violence issues, is being led by the Ministry of Social Development and the Families Commission, in association with communities. It is supported by ACC, the Ministry of Health and the New Zealand Police.

See more on the campaign at www.areyouok.org.nz.

Vic Tamati

Vic talks about the impact of violence on his upbringing, his own marriage, his involvement in the rugby league club. It was hard to break out of the violence but with the help of others he’s learned to recognise the signs of frustration and anger before they become expressed in violence.

Click on the image below to play the video in YouTube

Brian Gardner

Brian talks about the hidden emotional abuse he’d given his wife. Things changed when his friends called him about his behaviour.

Click on the image below to play the video in YouTube

George Ashby

George talks about the turning point in his life 12 years ago when he stopped a life of violence.

Click on the image below to play the video in YouTube

Alfred Ngaro

Alfred talks about intervening when his friend started abusing his wife. “It could have been, ‘Good on ya mate, we did the right thing’.”

Click on the image below to play the video in YouTube

Credits

The Campaign for Action on Family Violence was developed at DRAFTFCB, Auckland, by executive creative director James Mok, creative director Murray Watt, art director Dave Brady, copywriter Hayley Marks and agency producer Esther Watkins.

Filming was shot by David Rittey via Thick as thieves.

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