Vic Roads Bullbar Coffin Warning

Vic Roads is highlighting the dangers of using bullbars on All Wheel Drive vehicles in cities and suburbs of Australia. A sports utility vehicle drives through the streets of Melbourne, it’s front bull bar in the shape of a coffin.

“Hit someone with a bull bar and there’s a good chance you’ll have to bury him. A bull bar makes your car 50 per cent more deadly. They don’t belong in the city. For more information

Bullbar coffin in Vic Roads print advertisement

Bullbars are used in rural areas of Australia to protect vehicles in collisions with trees and animals such as kangaroos. They protect the cooling system and reduce the chances of a driver and passengers being stranded. Bullbars are also used, with winches, to recover other vehicles, animals or equipment. In the suburbs and city it’s another matter.


The Bullbar advertisement was developed at Marmalade Melbourne by creative director/copywriter Neil Mallet, art director Frank Trobbiani and photographer Chris von Menge.

Filed under: Print, VicRoads

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  • Benno

    Get all cars out of the city all together, getting hit by any car is a big issue, fix the bloody public transport and we wont need to worry about all this stuff. How much do these organisations spend on patch ups? ffs

    This is Australia we need these vehicles, countless economies will burn and crash if we didnt have them. If it is such a concern for the short term, set up exchange car programs to make it easier to access these so called pedestrian safe vehicles outside of town.

    Hmmm, trams – 40 ton of steel. Trucks – 15 ton of steel. All still in the city, and at speed can cause just as much damage.

    Im afraid our authorities are once again doing the ‘patch ups’ aka TAC and Vicroads. There are plenty of alternatives that are not ‘socialist’ means of fixing the problems. And the budgetting systems in these organisations should allow for plans to really fix the issues, that last for years. Oh they already do?? Thats right….

    If we had fixed this ‘all of a sudden’ issue back in 1990, we would have an infrastructure up and running and paid for. Wonder who will step up and fix problems and not bitch in parliament, I bet none, spineless bitches all of them.

  • Sambo

    maybe people like to drive and want to use their vehicle everywhere they go. They want to explore through the woods and not have to worry about messing their front end up, so they get a bull bar. Makes things a lot easier and usually the people that have one know how to drive since they do use their vehicle almost anywhere.

  • Matt

    I think it’s good. Sure there are other dangers out there as Benno pointed out but there’s no sense having one we can easily get rid of. Sambo I’m sorry but that’s a silly point, when you’re in the city you don’t have to worry about trees and kangaroos, when you aren’t doing rural driving, take the bullbar off, it isn’t needed. When you’re gonna go and “explore through the woods” then put it back on, it’s not that big an issue.

  • J.S

    That’s easy to say for someone living there, every time I visit a city I see brand new 4wd’s with bullbars and not even a scratch. But for the majority of people who live in rural areas we need our bullbars just to get home safely otherwise the first roo jumps out and the car gets written off.

    Heard that european rules are possibly coming here which means they’re trying to get rid of all bullbars. The idiot who thought of that is no doubt some spineless politician who’s lived in a city all their life, they don’t get how much we rely on them.