Vespa is being promoted in New Zealand with a set of print advertisements evoking the feelings of a bygone age in Italy, the home of the scooter.
Two models of the Vespa scooter are shown, one 74 centimetres wide, the other 75 centimetres. There is only 75 centimetres between the two Carabinieri, standing by the police car. And 2016 centimetres between the moving trams. “Stop For Nothing”.
The Vespa campaign was developed at Saatchi & Saatchi New Zealand by executive creative director Mike O’Sullivan, creatives Tim Huse and Hywel James, print producer Craig Vary, account director David Bowles, designer Nick Smith and illustrator Trevor Powell.