Vaseline® MEN is presented as the means to keep skin resilient (not soft) in tough conditions in a commercial featuring the cinematography of Chris Sargent. Although Vaseline was first associated with petroleum jelly, in more recent years the brand’s advertising focus has been on women using skin care products. The launch of a new line of products focusing on men needed to focus on the values of reslience, strength, speed and endurance.
The camera shows the effects of the elements on paint, metal, wood, pavement as a man jogs across a bridge. “As tough as some materials appear to be, only healthy skin has the natural ability to stay resilient. Vaseline Men keeps it that way.”
Click on the image below to play the video in YouTube (HD)
The Vaseline® MEN campaign was developed at Bartle Bogle Hegarty, New York, by executive creative director Kevin Roddy, creative director John Foster, art director/copywriter Vlad Ivangorodsky, copywriter Nick Zafonte, head of TV Bruce Wellington, senior producer Julian Katz.
Filming was shot by director/DOP Chris Sargent, via Park Pictures, with executive producers Jackie Kelman Bisbee and Justin Pollack, and line producer Chris Rouchard.
Editor was Hank Corwin at Lost Planet, New York, with executive producer Betsy Beale, producer Anne Vega.
Post production was done at MassMarket, New York, by creative director Chris Staves, lead Flame artist Jamie Scott, CG Lead/technical director Dave Chontos, shoot supervisor Lesley Robson-Foster, producer Wendy Garfinkle, with colorist Fergus McCall at The Mill, New York.