Reckitt Benckiser in Argentina commissioned an advertising campaign for Vanish cleaning products, developing a serious yet light hearted approach to dealing with stains. Vanish is being branded as the Stain Killer – the force that leads to speculation on after-death experiences for stains. Is there room for mess in heaven? What happens when stains rise or walk towards the light?
The Vanish Heavens campaign was developed at Euro RSCG Buenos Aires, Argentina, by executive creative director Gustavo Reyes, creative directors Mariano Duhalde, Pedro Pappalardo, Tony Waissmann, Maxi Sánchez, art director Ivan Zimmermann and copywriter Rodrigo Raices.