Van Heusen four advertisements for men’s underwear were recently banned on buses in Brisbane, Australia. Brisbane Transport’s contracted advertising company BusPak decided the advertisements were too racy. What do you think?
Emil Vrisakis and Sean Gaji from Spin Communications, the creative team behind the campaign, were surprised by the ban, despite their intention to create a campaign that would make people sit up and take notice of Van Heusen.
“We had no idea it would ever be banned! The execution itself is playful and visually engaging but it’s definitely in good taste,” said Vrisakis. “The campaign spans several scenarios in which we see the male talent walking away from a girl lying on a bed. The viewer sees a snapshot of a story but they’re ultimately left guessing what the exact nature of the scenario is, building intrigue”.
The campaign is part of an integrated campaign from Mindshare that includes lift and foyer advertising and online branded content. The creative also forms the basis of a re-skin of the brand website, www.VanHeusen.com.au