V Says Say No To Sugar

V, the New Zealand energy drink, was promoted in its sugar free form in 2006, in a series of print advertisements featuring threatening sugar cubes being admonished by women with slim waxed legs. The tagline: “Say No To Sugar”. Sugar cubes are shown threatening to put a fork in an electric socket, reading a Penthouse magazine, photographing a topless sunbather, catching a ride behind skates, trimming grass skirts with a whipper snipper, and spying with a mirror. All inappropriate behaviour that must be stopped…

Sugar cube threatens to put a fork into an electric socket


Sugar cube reading a Penthouse magazine

Sugar cube with a camera

Sugar cube makes use of skates

Sugar cube with a whipper snipper

Sugar cube with a mirror

Credits

The Say No To Sugar campaign was developed at Clemenger BBDO, Sydney, by art directors Barry Baker and Pic Andrews, photographer Alistair Clarke, with retouching done at Electric Art.

  • Tessa

    Hi
    I am a student Griffith University in Brisbane and i am currently doing an analytical essay on th V “say no to sugar” advertisments. I was wondering if you were able to tell me what the preffered reading of the “mirror” advertisment is?

  • Haa

    Dont really get what the point of these ads are ae- theyre pretty dumb really- I like v and v should be advertised with ads fit for it!!