V Australia Imagination in the Skies
Australia’s newest airline, V Australia, has been launched with the theme of imagination. The flights to Los Angeles are promoted in this television commercial featuring DJs Hamish and Andy, and animation from Resolution Design.
“Alright imagine you’re in this magical personal space. I’m in a womb. Mmm that’s a bit of a red herring. “I mean a fish. No you’re not the fish. Lose the herring. You’re on your own throne, high above the clouds. My throne reclines and I rule. Kind of – everything between here and La La land. I’m so relaxed. I can just think of anything. Like a movie. Definitely not. I’m thinking of a really really short film. Like this ad? Yeah. Alright! Good imagining. Thank you very much.”
“Every day a new idea takes off.”
Click on the image below to play the video in YouTube
The Imagine campaign was developed at Droga5 Sydney by creatives David Nobay, Matty Burton and Cam Blackley, and agency producer Paul Johnston.