Up All Night with Viagra

Pfizer won a gold Lion at Cannes in 2005 with a series of magazine advertisements showing the morning after effects of Viagra on mature age women who’ve been up all night. Women fall asleep making coffee, waiting at the bus stop and holding the vacuum cleaner. No text. Just a blue pill.

Women falls asleep making coffee in Viagra print ad


Women falls asleep at bus stop in Viagra print ad
Women falls asleep using vacuum cleaner in Viagra print ad

Credits

The Viagra campaign was developed at DDB Belgium, Brussels, by creative director Dominique van Doormaal, copywriters/art directors Mohamed Oudaha and Grйgory Titeca, account supervisors May Bogaert and Florence Guisset, with photographer Jason Robinson, working with Pfizer marketing manager Pierre Desmets.

Filed under: Pfizer, Print, Viagra

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  • http://www.confidentialpleasures.com JC

    I hope I’m that lucky when I get to their ages. It might just help them live longer.
    Now I know why grandma keeps falling asleep everywhere, even while driving, yikes, scary!