Unwired is an Australian company dedicated to building an easily accessible nationwide, fixed wireless telecommunications network offering carrier grade Internet services and voice services in the future. They have just launched an integrated campaign, featuring television, print, point-of-sale and outdoor advertising, using the positioning statement, “Unwired. Too Easy”.
The TV ad shows a man moving into his home, with his furniture and effects installing themselves around the house. Finally he opens his laptop up and access the internet without any fuss. Stop motion photography, motion control and live action is set to The Paper Scissors track, “We don’t walk”.
Click on the image below to play the video in YouTube
The Too Easy campaign was developed at Three Drunk Monkeys by creatives Scott Nowell, Justin Drape and Luke Bartley, with business management by Leigh Morrison and Daniel Deutsch, and agency producer Thea Carone.
“We wanted to make the brand and product appeal to its audience in a more engaging way. Naturally we needed to talk to them in a way that they felt was both entertaining and relevant,” Three Drunk Monkeys managing director Mark Green said.
“We decided that it was time to move the brand forward and deliver our message in a more aspirational and engaging manner. This is the start of a new positioning that will take Unwired into the future,” said Unwired’s general manager of marketing and customer operations, Eve Jones.
Filming was directed by James Hackett via Hackett Films.