Unicef Croatia used graffiti this year to encourage purchase of UNICEF’s Christmas postcards. The graffiti, painted on a wall in a Zagreb high school over a number of days, demonstrates the capacity for a set of Christmas cards to provide vaccine for people in need.
Copy (in Croatian):
“POŠALJITE ČESTITKU. ADRESIRAJTE PROBLEM.
Kupnja samo jednog paketića UNICEF-ovih čestitki omogućit će cijepljenje dvadeset i šestero djece protiv dječje paralize. Vaše dobre želje mogu spasiti nečije živote.”
“SEND A POSTCARD. ADDRESS THE PROBLEM.
Buying a single set of UNICEF postcards provides 26 children with the necessary child paralysis vaccine. This Christmas, your good wishes may save lives.”
The Graffiti campaign was developed at Luminus Creative, Zagreb, Croatia, by art director Mislav Vidovic and art director/copywriter Tonci Klari, grafitti artist Ivan “Sace” Sokac, and photographer Sime Eskinja