Undress in Cashmere Toilet Paper

Nothing feels like Cashmere. That’s the tagline for this advertisement for Cashmere Toilet Paper in Canada, in which a model is dressed in toilet paper for a photo shoot. To add interest the ad shows the sequence in reverse – with stylists removing paper rather than adding it.

Model dressed in Cashmere paper


Click on the image below to play the Cashmere video in YouTube

Credits

The Undress ad was developed at John St Advertising, Toronto, by creative directors Stephen Jurisic and Angus Tucker, art director Nellie Kim, copywriter Chris Hirsch, and agency producer Michelle Orlando.

Filming was shot by director Drew Lightfoot via Soft Citizen, Toronto, with director of photography Adam Marsden.

  • http://modernartquotes.com Ed T.

    Too bad it’s not real cashmere, now how wasteful would that be, but how good it would feel.