Undress in Cashmere Toilet Paper

Nothing feels like Cashmere. That’s the tagline for this advertisement for Cashmere Toilet Paper in Canada, in which a model is dressed in toilet paper for a photo shoot. To add interest the ad shows the sequence in reverse – with stylists removing paper rather than adding it.

Model dressed in Cashmere paper

Click on the image below to play the Cashmere video.


The Undress ad was developed at John St Advertising, Toronto, by creative directors Stephen Jurisic and Angus Tucker, art director Nellie Kim, copywriter Chris Hirsch, and agency producer Michelle Orlando.

Filming was shot by director Drew Lightfoot via Soft Citizen, Toronto, with director of photography Adam Marsden.