The United Nations in Sweden commissioned Ogilvy Stockholm to raise awareness of the impact of the recent war in Georgia on civilians. Ogilvy developed an outdoor campaign to be displayed in Sweden, showing authentic war objects framed as though they were works of art. Björn Persson and Mikael Ström traveled to Georgia to interview victims and collect personal items that had been affected by bombing. The items were photographed and framed in outdoor displays around Sweden. Viewers were invited to donate funds for the United Nations support of Georgia’s 280,000 refugees, with each SMS raising five Euros. The campaign won Gold for Outdoor at the Eurobest Awards 2008, and will continue in exhibition form in art galleries.
This pair of jeans were found in a bomb-wrecked flat in Gori. For two days bombs rained down on the residential district of Verkhvebi. 18 people were killed. The survivors are now most likely in refugee camps.
This dress (Klänning) found in an abandoned factory in Oseti. Every day civilians are subjected to assaults from militia and robbers. Sources say soldiers are still raping and shooting people for fun. The civilian suffering is not over. It has only just begun.
These shoes (Skor) were found in a ditch between Gori and Tbilsi. After the war, hundreds of thousands of people were forced to escape. Many had to walk the roads for days. If the woman who owned these shoes is still alive, then she is probably in a refugee camp now. Soon it will be winter.
A 30 second and 90 second videos evocatively pick up the suffering experienced by civilians in Georgia at the end of the war. Click on the image below to play the video in YouTube (HD)
This flight vest (Väst) belonged to a pilot who was shot down. The blood stains come from his Kalashnikov which speared him when he crashed. But the war did not only affect the military. More than 2000 civilians were killed and thousands of people lost their homes.
This sweater (Tröja) was found in a burnt-out house in Saribari. No one knows if the woman is still alive. During 8-9 August, bombs rained down on the residential area. Those who managed to escape are now most likely to be found in residential camps.
The kindergarten (Saker från en förskola) in Gori was attacked by fighter jets. These are the remains. “Our childhood” says the sign. The shrapnel is from the bomb that hit the pre-school. No one knows where the surviving children are.
This sheet (Lakan) was found in a burnt-out flat in Gori. The bombs that rained over Verhvebi on the night of 8-9 August almost wiped out the whole area. If there were survivors, they are probably in a refugee camp now.
This doll (Docka) was found in a bomb wrecked flat in Verchlavi. The little girl who owned it also lost her Dad. She needs help. Children without parents have a greater risk of being assaulted.
These are the remains of Zuaid and Maka’s car (Bilskrot). They were trying to escape when their car was hit by a bomb. The only one to survive was their seven-year-old son. Today he lives with his Uncle Zaza in a shed. Soon it will be winter.
No one knows what happened to the Kancheli family. These are the only remains. In the flowerpot that stood in the kitchen window, lies a bullet left from a machine gun. Their block was bombed to the ground. The people who used to live there lost everything.
The United Nations campaign was developed at Ogilvy Stockholm by creative director Björn Ståhl, copywriters Björn Persson and Mikael Ström, account supervisor Kristiina Müllersdorf, account manager Carmen Recarey.