Ultimate Care for Beaver Down There

Kotex, a Kimberly Clark brand, is promoting U By Kotex feminine care products in Australia with an advertising campaign using a beaver (an American vaginal euphemism) to refer to the ultimate care ‘down there’.

Woman and her beaver using hair dryers

Pamper

A woman pampers her beaver, carrying it around to her favourite cafe, the hairdresser and the beach. The guys at the beach can’t keep their eyes off her beaver.

Click on the image below to play the video in YouTube

Towel and G String

Click on the image below to play the video in YouTube

Two 15 second ads feature a beaver using a sanitary pad as a towel and a beaver trying to decide between wearing a G string and more conventional underwear. The two I had up earlier have been removed as they had been released online prematurely.

Credits

The U by Kotex Beaver campaign was developed at The Brand Shop, Sydney, by creative director Monty Noble, art director Melissa Turkington, copywriter Amy Wright and agency producer Elissa Maine.

Filming was directed by Paul Middleditch via Plaza Films with producer Peter Masterton.

Staff from Kotex included Anastasia Barlas and Dom Chandler. Group Business Director was Kate Meyer.

See the conversation at BlogPond (Nice Beaver) and Crazy Meezeer (Look After Your Beaver You Only Have One).

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5 Responses to Ultimate Care for Beaver Down There

  1. tellyv5 says:

    This ad is disgusting and should be taken off the air

Trackbacks/Pingbacks

  1. [...] has the nitty gritty about who created this ad in Ultimate care for beaver down there. He also displays two shorter ads which I hadn’t seen – one where the beaver dries itself [...]

  2. [...] If you’ve never checked it out before, then make sure you get on over to Duncan’s TV Ad Land – it’s an awesome site for anything ad-related, and he has plenty of readers who have been talking about the Kotex ad [...]

  3. [...] the party girl spends her days with her Sensible, in much the same way as the Kotex heroine pampered her [...]



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