Kopelco SA in Argentina promoted Tulipan condoms with a series of print and outdoor advertisements featuring rabbits rowing, playing volleyball and football. The tagline: “Fun Now, Kids Later”.
Credits
The Rabbits campaign was developed at Y&R Argentina, Buenos Aires, by executive creative director Guillermo Vega, creative director/head of art Demian Veleda, copywriter Diego Gueler, art director Maximiliano Borrego, illustrator Daniel Romanos and producer Horacio Márquez.
The campaign won a Gold Outdoors Lion at Cannes International Advertising Festival 2007, and a bronze at CLIO Awards 2007.
