Tulipan Rabbits Have Fun Now Kids Later

Kopelco SA in Argentina promoted Tulipan condoms with a series of print and outdoor advertisements featuring rabbits rowing, playing volleyball and football. The tagline: “Fun Now, Kids Later”.

Rabbits have fun on lake in Tulipan print advertisement

Rabbits play volleyball in Tulipan print advertisement

Rabbits play football in Tulipan print advertisement


The Rabbits campaign was developed at Y&R Argentina, Buenos Aires, by executive creative director Guillermo Vega, creative director/head of art Demian Veleda, copywriter Diego Gueler, art director Maximiliano Borrego, illustrator Daniel Romanos and producer Horacio Márquez.

The campaign won a Gold Outdoors Lion at Cannes International Advertising Festival 2007, and a bronze at CLIO Awards 2007.

Filed under: Print, Tulipan