Truth Remove One

TRUTH, an anti tobacco group, commissioned this print advertisement challenging the sophisticated air usually associated with smoking. “Remove one” – the cigarette or the larynx that is. The Truth Against Smoking.

Truth Ad Remove One


The Remove One ad was developed at Tribal DDB, Dallas, by executive creative director Brian Darby, creative director Jeff Bagley, art director Steve Laing and copywriter Kim Frandsen.

Filed under: Print, Truth