There’s no use giving clothes. Kids just wanna play. That’s the message from Trends Toy Store in this advertising campaign from Brazil. Underwear, jeans and a t-shirt become a firemen’s safety net, a tent (or cave) and a parachute.
The Trends Toy Store campaign was developed at Bronx Communications, Curitiba, Brazil, by creative director/copywriter Alexandre Silveira and art director Rafael Gos.