Trends Kids Just Want To Play
There’s no use giving clothes. Kids just wanna play. That’s the message from Trends Toy Store in this advertising campaign from Brazil. Underwear, jeans and a t-shirt become a firemen’s safety net, a tent (or cave) and a parachute.
The Trends Toy Store campaign was developed at Bronx Communications, Curitiba, Brazil, by creative director/copywriter Alexandre Silveira and art director Rafael Gos.