Traveltrain Holidays, the dedicated tourism wing of Queensland Rail in Australia, is running a series of print advertisements in the colder states of Australia linking rail travel with great holiday experiences. The first double page features a turtle and scuba diver swimming over a coral reef, with a train track appearing in the water. “You’ll be amazed at where we can take you”. The second and third ads feature a yacht and a waterfall.
The TravelTrain Holidays campaign is being rolled out at Generator, Brisbane, by creative director Derek Tan, creatives Chris Mackie and Ben Maunder, with retoucher Justin Overall.